Daruma Tech Reboot Dr. Senegor’s Website A Master Class in Personal Branding

Daruma Tech’s relaunch of a personal website for a prominent community figure demonstrates again the company’s versatility and skill in branding and design. The site refresh, for retired neurosurgeon, author, and critic Moris Senegore, faced a unique set of challenges: capturing Senegore’s diverse and continually evolving range of passions and interests while maintaining a coherent look, feel, and voice.

While a professional site for Senegore would have been a straightforward matter of showcasing his credentials and record, his personal site, built for friends, former patients and colleagues, as well as fellow enthusiasts in his many interests, must capture and connect all of his passions – which range from wine-tasting to classical music and fiction writing. Adding to the challenge is his renewed interest in photography – he requested the site update to allow him to showcase his growing collection of photos.

Senegore likes to present most of his work as multimedia essays, whether from his wine-tasting travels or from concerts of the Stockton Symphony, for whom he penned educational essays on the historical background and musical structure of featured compositions. Thus, the Daruma Tech team designed the site to be simple for him to use and update, which allowed the prolific creator to format and post attractive photo essays (and embed audio clips) without special training.

But Senegore’s new emphasis on photography required not only an expansion of his site, but significant restructuring – he wanted photography to be front and center. Thus, his new website presents his photography as the first section viewers see and features his photos as backgrounds on many of the pages. In addition, the site now includes easy-to-search new sections featuring themed photo essays as well as a gallery of some of his favorite photos, along with captions sharing details on each image and how it was taken.

Personal sites such as Senegore’s are atypical projects for Daruma Tech, which specializes in data-intensive, highly interactive sites for businesses, public agencies, and museums. But the Daruma Tech team takes small projects no less seriously than large ones, according to Susan Erickson, Daruma Tech’s co-founder and vice president. “We consider all our clients to be VIPs, and Dr. Senegore’s site deserved no less attention and care than our sites for major urban transportation agencies,” Erickson said. “And in its own way, it was just as challenging. Fortunately, our years of experience in marketing, branding, and user experience in a variety of fields, along with our technical capacities, gave us the tools we needed to give Dr. Senegore the polished, sophisticated look he was after—and that puts his site in a separate class from typical hobbyist websites.”

For more information, contact Rick Griswold: 561-990-1625.